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In 2025, the new energy track opens the road of "repairing internal work"

February 28, 2025

When the "price war" has become the background color of the industry in the past three years

The new energy market in 2025

But quietly opened a new round of "internal volume upgrade war"

From price to volume technology

From grabbing the market to building ecology

Behind this war without smoke

What disruptive changes are hidden?

Here we will reveal one by one


After-sales service is endless

In 2025, after-sales service will become the key to competition. Free charging, free maintenance, road rescue, battery lifetime warranty and other service commitments emerge in endlessly. They have paid more attention to user experience, established exclusive apps, owner communities, and held offline activities to enhance user stickiness, so that consumers can also enjoy intimate care after purchasing cars. Owners can find charging piles anytime and anywhere through Xiaojie Charging's extensive charging network, enjoy fast and stable charging services, and further enhance the car experience.


Diversification of technical routes

With the continuous expansion of the new energy vehicle market, consumers' requirements for vehicle performance and charging efficiency are increasing. The traditional 400V voltage platform is gradually difficult to meet these needs, then 800V voltage platform came into being. Compared to 400V platforms, 800V voltage platforms have significant advantages. Simply put, the same power, 800V voltage platform can be charged in a shorter time, greatly improving the user experience.


In terms of the number of models, the number of 800V high-voltage models launched in the domestic market in 2022 is 13, increasing to 37 by 2023, and the number of models has exceeded 72 from January to October 2024. With the continuous improvement of technology maturity, and the cost reduction brought by scale effects, the foundation for large-scale 800V high-pressure platforms is becoming more and more solid. It is expected that by the middle of 2025, the high-voltage 800V market share will increase to 15%, and the future prospects are very broad.


In the face of the development trend of 800V voltage platforms, Xiaojie Charging is well prepared with a forward-looking vision and continuous investment in technology research and development. As early as 2017, Xiaojie Charging began the pre-research of supercharge technology, and raised the voltage platform of the product to 1000V, which perfectly covered the current model of 800V platform, providing users and operators with a more cost-effective and forward-looking solution.


At present, the maximum power of Xiaojie charging super charging pile is 960kW, the maximum output voltage is 1000V, the rated output current is 600A, and the short-term maximum current output is 800A. Under the premise of the support of the car end, a new energy vehicle with a battery capacity of 100kWh is charged using the Xiaojiet charging liquid cooled supercharge terminal, and the SOC needs only 6 minutes from 20%-80%, which truly realizes the efficient replenishment effect of "charging 3 minutes and lasting 400 miles", making charging as fast as refueling.


At the same time, the intelligent track of new energy vehicles has been rolled into the "soul." Head car companies have bet on high-class intelligent driving: BYD plans to standard high-speed NOA in 100,000 models, 200,000 to achieve urban NOA; Huawei and Xiaomi create "AI terminals on wheels" through ecological interconnection. A new power executive bluntly said: "The car of the future is not a vehicle, but a 'Jarvis' that can talk to you."


The essence of inner work

When the price war is reduced to the consumption of "hurting the enemy a thousand and self-harming 800", the internal volume of 2025 has turned to deeper competition. This transformation is not only the inevitable development of the market, but also the key path for new energy ecological chain enterprises to seek survival and breakthrough in the fierce competition.


Although the price war has attracted a large number of consumers in the short term, it is easy to challenge the brand trust. In 2025, car companies began to shift from "flow thinking" to "trust thinking", focusing on the whole life cycle experience of users. At the beginning of 2025, the car company broadcasting room shifted from "price black box" to transparent quotation and in-depth product explanation, trying to establish user trust through sincere communication. For example, NIO's power change service and Tesla's FSD autonomous driving system are all designed to enhance user stickiness through differentiated services, rather than simply relying on low prices to attract. In the charging and replenishment process, there is no need to worry about the "valet car" service, the lounge including life services such as catering, and the special activities such as surprise "afternoon tea and late-night canteen", all make the charging and replenishment experience more warm. At the same time, the station staff will regularly inspect, inspect, repair and maintain the equipment to ensure that the performance of the use is stable, safe and reliable.


The new energy market in 2025 is like a marathon without a finish line. The price war is only the prelude, the real contest is who can reshape the rules with technology, bind users with ecology, and break the boundaries with a global vision. In this competition, as an important part of the new energy ecology, Xiaojie Charging is helping to achieve better charging experience and zero-carbon travel through intelligent charging network and global layout.



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